Maybelline customer service said it did receive a notice that the brand's offline counters would be closing. For the time being, consumers can buy Maybelline products from Watsons, but the range is less complete, with more available online than offline.

Maybelline customer service did not say why the offline counters were closed. As for whether it will re-open offline stores in the future, Maybelline customer service said it was not sure. Only Watsons counters will be retained offline, and the rest of the sales channels will be transferred to online.